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1. The 360 degree brand in Asia : creating more effective marketing communications / by Mark Blair, Richard Armstrong, Mike Murphy.

by Blair, Mark | Armstrong, Richard | Murphy, Mike.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Singapore : John Wiley & Sons (Asia), 2003Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for reference: Eastern University Library [Call number: 658.8 BLD 2003] (1).
2. In search of the obvious : the antidote for today's marketing mess / Jack Trout.

by Trout, Jack.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : John Wiley & Sons, c2008Online access: Publisher description | Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.8 TRS 2008] (1). Items available for reference: Eastern University Library [Call number: 658.8 TRS 2008] (1).

Last Updated on 25 March 2024
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